This chapter discusses how an Arctic destination, North Cape, is co-created through time and space aided by tourists' engagement. We present two cases: (1) Thai visitors to the North Cape; and (2) North Cape as a brand in South Korea, drawing on qualitative methods. We argue that cross-cultural co-creation in tourism experiences depends on the knowledge of different emic and etic perceptions of the ...

Rural entrepreneurship has recently been reconceptualised as engagement with contexts. However, our knowledge of the nature of this engagement remains limited. In this paper, we explore the engagement of entrepreneurs hired as part-time industry mentors at regional universities. Using a qualitative approach based on grounded theory and self-ethnography, we interviewed five entrepreneurs in adjunct ...

This study explores value co-creation in university industry collaborations. The study is inspired by the constructivist approach to grounded theory and self-ethnography and based on interviews with 27 informants (eleven industry mentors and 16 academics) engaged in university industry collaborations. The findings suggest that co-creation depends on knowledge readiness and knowledge readiness develops ...

For many years, and within the context of pre-pandemic tourism growth in the Norwegian Arctic, governmental institutions have had expectations that Sámi indigenous people of the north of Norway should engage more strongly in the tourism economy. What does it however imply for Sámi people to become agents in tourism and take ownership to tourism development? This paper attends to Sámi people who ...